Useful Tips to Prepare Your Website for the Holidays in Texas
Useful Tips to Prepare Your Website for the Holidays in Texas
The Christmas season has arrived.
During this season, it’s actually too late to make major changes to your site or to do tasks that will improve your search engine rankings.
All things considered, you would not prefer to do something that might hurt your site’s traffic or rankings.
Doing a SEO review of your site, changing content, working on your site structure, and adding a lot of new content are better done during the “off-season,” as it were.
However, there are things you can do right now that don’t take a ton of time, which can lead to more traffic and sales, and protect your site and domain name.
These are things that I would consider “safe” to do during this season, just before the bustling Christmas season.
I’ll investigate these things, how long it will require, and tell you why it’s “safe” to do it.
They won’t lead to a loss of search engine rankings and visibility, and they’ll offer you some sort of protection.
These aren’t necessarily in any order of importance.
There are generally four types of tasks that I like to put these in:
- Identifying and fixing errors and issues.
- Recovering lost traffic and links.
- Improving email deliverability.
- Protecting your website and domain name.
Search for Errors on the Site, Such as 404 Errors, Redirects, Duplicate Content and Grammatical Mistakes
Level of Difficulty to Implement: Medium
Level of Safeness: Pretty Safe
What Could Happen: Nothing truly bad could happen; you’re improving the user experience on the site.
Utilize a crawler to assist you with discovering common errors on the site.
Each will help bring up normally issues and errors with the site.
For example:
Do you have a similar title tag on different pages?
Do you have various H1 tags on pages?
Are your title labels excessively long?
Site maintenance like this is a good thing, and from many years I’ve been doing SEO, I’ve yet to see lost traffic because a duplicate title tag was revamped so it’s exceptional.
Search for Errors in Google Search Console and Bing Webmaster Tools
Level of Difficulty to Implement: Medium to Difficult
Level of Safeness: Very Safe
What Could Happen: Nothing truly terrible can occur. If a search engine points out an error, it’s probably safe to fix it.
Audit the different things in Google Search Console and Bing Webmaster Tools and fix errors that they point out.
I’ve seen a ton of structured data errors of late, and those can be at times difficult to fix.
You’ll require a web developer to help fix structured data issues if it includes a lot of pages or information is pulled from a database.
If it’s code that you’ve reordered from a Structured Data generator, that can be somewhat simpler to fix.
If you have an online business website, I’d be particularly proactive in fixing structured data issues, as those can affect visibility (and possibly rankings).
Keep Plugins and Themes Updated – Install the Latest Versions
Level of Difficulty to Implement: Medium
Level of Safeness: Very Safe
What Could Happen: Nothing truly bad can happen.
Using WordPress for your site?
Back up your site, and then ensure that you have the most recent updates of the plugins and themes.
Oftentimes these updates are for security purposes, as the plugin or even the theme (or page builder) of your site got hacked or the creator of the plugin or theme is fixing a security issue.
Even page builders like Elementor can get hacked sometimes, so if there is an update, you’ll need to perform that update.
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