How Will Mobile Page Speed Impact Your Google Rankings & UX?

How Will Mobile Page Speed Impact Your Google Rankings & UX?

Google announced that page speed will be a ranking sign for mobile search starting in July.

This is something most SEO geniuses have suspected for a long while, but we’re happy it is now confirmed as Google has also begun to reveal the mobile index, which squarely puts mobile first.

Page speed is extraordinarily significant for user experience.

Pages that take a long effort to load tend to have higher bounce rates.

Slow-loading pages can also negatively affect your transformation rates because end users won’t calmly wait those pages to load. We at CodeLedge, are the experts at website speed optimization and developing amazing UX designs. We work for each type of companies in Texas, USA and all over the world.

But, Why Else Should You Care?

Since Google launched the mobile index and embraced a mobile first approach by dedicating a main index for mobile, I think page speed could become more of a mid-level sign than a lightweight sign like HTTPs.

If you provide users with a decent content and user experience and they can discover what they are searching for – and the content experience meets their intent over all devices and platforms and provides value – why not?

Here are five things you can do to get ready.

1. Provide a Great Content Experience

Prepare for the mobile index by ensuring that you are providing the correct content experience and have excellent content that fulfills user intent.

The way to buy isn’t straight. It’s divided.

You should have content that fulfills all stages of the user journey.

2. Make Your Site Super Fast

Ensure your pages load as fast as possible, ideally within one to two seconds.

Users won’t lounge around and wait for your page to load to discover an answer for their concern or discover something they are looking for.

There are (at least) nine other websites that are trying to get the click and so your site must load as fast as possible to remain competitive.

3. Consider Using AMP

While AMP is definitely not a ranking factor right now, it could be in the future.

There are different approaches to accelerate your site if you do not want to use AMP.

However, you should consider using AMP because these pages load incredibly quick – and you could potentially increase your conversions and see improved search engine rankings once AMP becomes a ranking signal.

4. Check Your Mobile-Friendliness

Use the PageSpeed Insights tools or Gtmetrix tools to begin to look at your mobile page speed and ensure all of your pages are mobile friendly.

5. Have a Strong Call to Action

While this drops out of SEO a little bit, you also want to ensure you show users a strong call to action right when they hit your site.

If your purpose is for them to download a brochure or make another move when they arrive on your landing page, ensure the user finds that CTA rather quickly.

Summary

With the launch of mobile index and Google currently expressing that speed will be a factor for mobile it is time to start taking this seriously.

Doing so should help improve your user experience, increase conversions, keep users on your site longer, and drive more organic traffic.

We at CodeLedge, are USA’s best Digital Marketing & Website Development Services provider. We are the experts at creating a successful Digital Marketing strategy and making a website fast and easy to load. Feel free to talk with us at hi@codeledge.net or get a quote from here.