5 Questions to Get You Thinking About Improving Your Brand Strategy in Sweden

What is Branding?

Branding is not just a logo design. You can’t only design a logo and say “that’s our branding”, it is completely incorrect.

Your logo design, business card, letterhead, and brand products designs are the part of your brand identity. Your brand identity is the visual representation of your company’s branding.

Brand identity is just the part of the branding puzzle. We will talk more about branding design and brand identity.

Branding is how people view and feel your company. It’s also about how the owner and your workforce see and perceive the company. It’s your what, your how and your why.

A brand can be described as a company, service or person that have a voice and personality of their own.

A designer can’t make a brand or design a brand. A designer can design brand identity that reflects a brand.

Here are the five questions which get you thinking about improving your brand strategy and identity:

1. What does you Brand stand for?

Ask yourself about what your brand is all about.

• What does your brand believe in?
• What do you want people think about your brand when they went to hear your brand name.

Like one brand is offering low prices products in the market. And other brand beats it’s position due to high quality products, which their packaging design reflect that.

“Make a list of the differences and the extremes and start with that. A brand that stands for what all brands stand for stands for nothing much” –Seth Godin

2. What Branded Pledge already exists?

First get all your branded materials and start to conduct your own brand audit.

Spread out your branded collateral around and take a good look at it.

• Do you have a logo that builds on your own brand strategy?
• Is your brand identity consistent across all of your printed material?
• Is your contact information up to date?
• Are you using same colors and fonts all across the media?

By exploring your brand identity and relating it to brand strategy, you can make the decisions about your brand.

So, auditing your brand is most important thing to make your branding strategy correct.

3. Are you Using Social Media Correctly?

Talk about social media. The most attractive way to build a bond of your brand with your customer is getting attached with them on social media.

There are a lot of social media options available for businesses right now. At CodeLedge we use Instagram, Facebook, Twitter and LinkedIn.

Is your brand represented on social networking sites?

It is best to keep your social media sites similar in style to your website design. You also think about what language you use, what you talk about and what you share on social media.

Don’t talk about irrelevant stuff with your friends through your company profile. Save it for your personal account.

4. Is your Website getting results?

Take a look at your website. If your website is not looking similar to the rest of your branded material, then it’s time to bring it in line.

You have to make sure your brand identity is featured properly on your website, it will help in raising your brand awareness.

Think about the way you present your service or product online. Ask your best customers for feedback. Offer a discount code in exchange of their feedback.

You can ask you customers the following questions:

• How was your experience on our website?
• What you want to be changed on our website?
• Is it easy to make a purchase on our website?
• Can you contact us easily?

These answers will help you to improve your website quality.

5. What can you do to change it?

If you are unsure about any of things that we talked above, I would advise to get in touch with professional branding agency to see how they can help you.

We at CodeLedge, offer professional branding services to make your brand look and feel better. Here are some of the quality points we focus:

1. We take care of your brand strategy first –not dive head first into designing things.
2. Simple is better – We don’t try to over complicate your brand identity.
3. More Colors = More costs (we keep it simple and nice).
4. Don’t waste all of your time on looking at your logo.
5. Keep you in touch and engaged.

Remember, branding is a professional service. You should not really attempt it on your own.

If you are not sure how to proceed, then pick up your phone and or drop us an email at hi@codeledge.net or get a quote from here.

Don’t waste your time and money on trying different things. Hire our professional Branding services.