TikTok is Allowing Creators Sell Merch Through the App
TikTok is Allowing Creators Sell Merch Through the App
TikTok is launching a partnership with Teespring that will permit makers to sell merchandise through the application for the first time.
The incorporation is supposed to be turning out soon. Right now all that is accessible is a landing page where people can sign up to be informed when the feature is launched.
The Verge got extra details from Teespring’s CEO, and obviously this combination is presently being tried in a private beta with as many as 7,000 users.
Chris Lamontagne, Teespring CEO, tells The Verge:
“[The integration will allow] creators to create their own products on Teespring, push it directly to TikTok, and then have fans be able to buy products directly through TikTok.”
Some of the better details are still being worked on, for example, how the marketing rack will show up in TikTok videos.
Eventually, TikTok wants to make a whole shopping experience inside the application.
Teespring is also attempting to figure out which TikTok makers will be qualified to to take advantage of the integration when it turns out more broadly.
Anybody can make and sell stock through Teespring, but it seems like the in-application merchandise stores will be exclusive to some degree.
More About Teespring
Numerous TikTok makers are already selling stock through Teespring, so an partnership between the two organizations feels like a natural fit.
Teespring is among the top platforms for creators of all kinds to sell merchandise to fans, not just TikTok creators.
It’s used by YouTubers, Twitch streamers, Instagrammers, Podcasters, and more.
In fact, partnerships already exist between Teespring and sites like YouTube and Twitch.
Similar to the TikTok partnership, the integrations with YouTube and Twitch allow users to buy merchandise without going off-site.
Teespring is a creator-friendly platform in the sense that all products are made-to-order and shipped from Teespring’s warehouse.
That means creators aren’t at risk of wasting money to print merchandise which may or may not get sold.
Despite the name, Teespring is not limited to selling t-shirts.
Creators can manage their own custom designs and apply them to products like:
- Apparel
- Home decor
- Socks
- Phone cases
- Bags
- Mugs
- Other accessories
Lamontagne tells The Verge that TikTok creators will have opportunities to sell unique merch outside of what the company usually offers.
“[They’ll be able to create and design] from a choice of 180 different products as well as the opportunity to create bespoke products which are completely unique to them.”
Lamontagne goes on to say that Teespring may even get involved in the sale of digital goods at some point.
“We believe, based on the current trend, that non-apparel items will be outselling apparel by this time next year.
Layering in really smart commerce opportunities is key, so it could be physical merchandise or it could be something more digital.”
The integration between TikTok and Teespring is said to release sometime in the month of September.
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