Finding your brand purpose should be the most important step of your general brand strategy, yet not many companies do it. This article means to characterize […]
What Is Branding? I have a graduate degree in marketing and I battle with the general definition of branding. Numerous advertisers miss the comprehensive view with […]
The idea of a business building a brand for itself is an entirely common thought today. Most, if not all, businesses are branded, and they generate […]
The simplest definition of a brand is “A company’s brand is its promise to its customers”. A brand tells customers what to expect from the company’s […]
Logo is considered to be the foundation of one’s brand. Website, packaging and other sorts of promotional materials communicate with your customers. It’s important that every […]